• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Illustrations

Professionally designed illustrations for your presentations, proposals, marketing strategy and just about any other promotional item

Illustrations are drawings (visual matter) used to clarify or explain a topic or item. The use of illustrations dates back to the beginning of time with cave drawings made by historic man.

Illustrations powerfully used in the marketing field

Illustrations are the visual elements in any advertisement, be it electronic or printed. It is an efficient way to represent the advertised idea and/or product. The headline (main advertised product and/or service) of the advertisement will usually be tide in with the main illustrated item. This combination works in concert with each other to attract the reader to the advertisement. But more than that, it is the illustration that makes the advertisement believable.

Illustrations can be in printed form or electronic. Electronic illustrations are more versatile and can be animated. Technology today has given us the tools to make real life realistic illustrations that can sell your product better than any other written form of advertising. Illustrations form a large part of the advertising media because it has the powerful ability to created emotion with the public. Emotion creation is a way of grasping a target market when they are not in a buying situation to create the need where no need existed previously.

Brandego Media illustrations
image credit: brandego media

Take for instance the BMW slogan “perfection perfected” with an image of a sleek new car. In the case of the car being illustrated without any slogan the focus would have been on the car's physical appearance only. BMW feels that, although they take great care in designing luxury interiors for their cars the real “big deal” is about the car's mechanical performance. The two aspects together “luxury interior” and “mechanical sound performance” forms, in their minds eye, perfection. But when you have taken your product to perfection already and you keep coming up with new cars what would they then be? How do you improve on already “perfection”?

Perfection perfected. Just those two words along with a stunning illustration/image and you have created very memorable very effective marketing.

Read 38996 times Last modified on Thursday, 04 August 2016

27183 comments

  • Comment Link
    Carl
    Thursday, 20 September 2018 Carl

    Woah! I'm really loving the template/theme of this blog.
    It's simple, yet effective. A lot of times it's very hard to
    get that "perfect balance" between superb usability and appearance.

    I must say that you've done a awesome job with this.
    Also, the blog loads very quick for me on Opera.

    Exceptional Blog!

  • Comment Link
    Marianne
    Thursday, 20 September 2018 Marianne

    Appreciation to my father who informed me regarding this web site, this webpage
    is truly remarkable.

  • Comment Link
    Wilton
    Thursday, 20 September 2018 Wilton

    Wow! At last I got a weblog from where I know how to
    really take useful data concerning my study and knowledge.

  • Comment Link
    Winnie
    Thursday, 20 September 2018 Winnie

    Great blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really
    make my blog jump out. Please let me know where you got your design. Kudos

  • Comment Link
    Ulrike
    Thursday, 20 September 2018 Ulrike

    You will see that there are significant amount of unfavorable reviews for this shoes due to the fact that the dimensions isn't
    true.

  • Comment Link
    Carey
    Thursday, 20 September 2018 Carey

    I know this web page presents quality depending posts and extra data, is there any other website which gives these kinds of stuff
    in quality?

  • Comment Link
    Jonnie
    Thursday, 20 September 2018 Jonnie

    I was wondering if you ever considered changing the structure of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of
    content so people could connect with it better. Youve got an awful lot
    of text for only having one or two images. Maybe you could space it out better?

  • Comment Link
    Merri
    Thursday, 20 September 2018 Merri

    What's up mates, how is the whole thing, and what you would like to say concerning this article, in my
    view its in fact awesome for me.

  • Comment Link
    Callum
    Thursday, 20 September 2018 Callum

    Thank you for the good writeup. It in reality used to be a enjoyment account it.
    Look advanced to far delivered agreeable from you! However, how can we
    communicate?

  • Comment Link
    Antoine
    Thursday, 20 September 2018 Antoine

    I must thank you for the efforts you have put in writing this website.
    I'm hoping to check out the same high-grade blog posts by you later on as well.

    In truth, your creative writing abilities has inspired me to get
    my own website now ;)

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD