• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Illustrations

Professionally designed illustrations for your presentations, proposals, marketing strategy and just about any other promotional item

Illustrations are drawings (visual matter) used to clarify or explain a topic or item. The use of illustrations dates back to the beginning of time with cave drawings made by historic man.

Illustrations powerfully used in the marketing field

Illustrations are the visual elements in any advertisement, be it electronic or printed. It is an efficient way to represent the advertised idea and/or product. The headline (main advertised product and/or service) of the advertisement will usually be tide in with the main illustrated item. This combination works in concert with each other to attract the reader to the advertisement. But more than that, it is the illustration that makes the advertisement believable.

Illustrations can be in printed form or electronic. Electronic illustrations are more versatile and can be animated. Technology today has given us the tools to make real life realistic illustrations that can sell your product better than any other written form of advertising. Illustrations form a large part of the advertising media because it has the powerful ability to created emotion with the public. Emotion creation is a way of grasping a target market when they are not in a buying situation to create the need where no need existed previously.

Brandego Media illustrations
image credit: brandego media

Take for instance the BMW slogan “perfection perfected” with an image of a sleek new car. In the case of the car being illustrated without any slogan the focus would have been on the car's physical appearance only. BMW feels that, although they take great care in designing luxury interiors for their cars the real “big deal” is about the car's mechanical performance. The two aspects together “luxury interior” and “mechanical sound performance” forms, in their minds eye, perfection. But when you have taken your product to perfection already and you keep coming up with new cars what would they then be? How do you improve on already “perfection”?

Perfection perfected. Just those two words along with a stunning illustration/image and you have created very memorable very effective marketing.

Read 38987 times Last modified on Thursday, 04 August 2016

27182 comments

  • Comment Link
    Charolette
    Friday, 21 September 2018 Charolette

    Rumah Drama

  • Comment Link
    Keri
    Friday, 21 September 2018 Keri

    cerita mesum

  • Comment Link
    Valarie
    Friday, 21 September 2018 Valarie

    I got this web site from my friend who told me about this
    website and at the moment this time I am visiting this web
    site and reading very informative posts here.

  • Comment Link
    Fred
    Friday, 21 September 2018 Fred

    Mommy and Daddy һugged the twins as a result of
    it was getting time to ɡet to bed. ?Mommy thіnks the most effectivе thing about God is he gave me these two little raѕcals аnd they are one of the ƅest faсtor in Ꮇommy?s
    worlⅾ.? She saіԁ cuddling and tickling both boys. That was the sort of factor mommies
    all the tіme saу. The giggled and һuցged Mommy and were nearly ready to go t᧐ their Ьunk beds when Lee said.

  • Comment Link
    embaixadadeangola-Dev.holos.pt
    Friday, 21 September 2018 embaixadadeangola-Dev.holos.pt

    They are often confused and cannot apparently obtain a perspective which is
    quite natural when they are emotionally a part of someone.
    He has never mentioned this as you met and he doesn't recognize how you're feeling about it.
    It may seem more like a business arrangement but, my understanding is always that,
    one's parents are likely to pick the best possible mate for their child along with their judgment is unclouded by hormones.

  • Comment Link
    Brook
    Friday, 21 September 2018 Brook

    My spouse and I stumbled over here coming from a different web page and thought I might as
    well check things out. I like what I see so now i am following you.

    Look forward to looking over your web page repeatedly.

  • Comment Link
    Rachelle
    Friday, 21 September 2018 Rachelle

    Hello there! I could have sworn I've visited this blog before but after browsing through a few of
    the posts I realized it's new to me. Nonetheless, I'm certainly
    pleased I found it and I'll be book-marking it and checking back frequently!

  • Comment Link
    Brigette
    Friday, 21 September 2018 Brigette

    I've been browsing online more than three hours today, yet I never found any interesting article like yours.
    It's pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as
    you did, the web will be a lot more useful than ever before.

  • Comment Link
    Kira
    Friday, 21 September 2018 Kira

    It's nnot my fjrst time to go to see this web page,
    i aam visiting this weeb site dailly and get
    pleasant facts from herfe daily.

  • Comment Link
    Eloy
    Friday, 21 September 2018 Eloy

    I am extremely impressed with your writing skills as well as with the
    layout on your blog. Is this a paid theme or did you modify
    it yourself? Either way keep up the nice quality writing, it's rare to see a nice blog
    like this one nowadays.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD