• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 


Professionally designed illustrations for your presentations, proposals, marketing strategy and just about any other promotional item

Illustrations are drawings (visual matter) used to clarify or explain a topic or item. The use of illustrations dates back to the beginning of time with cave drawings made by historic man.

Illustrations powerfully used in the marketing field

Illustrations are the visual elements in any advertisement, be it electronic or printed. It is an efficient way to represent the advertised idea and/or product. The headline (main advertised product and/or service) of the advertisement will usually be tide in with the main illustrated item. This combination works in concert with each other to attract the reader to the advertisement. But more than that, it is the illustration that makes the advertisement believable.

Illustrations can be in printed form or electronic. Electronic illustrations are more versatile and can be animated. Technology today has given us the tools to make real life realistic illustrations that can sell your product better than any other written form of advertising. Illustrations form a large part of the advertising media because it has the powerful ability to created emotion with the public. Emotion creation is a way of grasping a target market when they are not in a buying situation to create the need where no need existed previously.

Brandego Media illustrations
image credit: brandego media

Take for instance the BMW slogan “perfection perfected” with an image of a sleek new car. In the case of the car being illustrated without any slogan the focus would have been on the car's physical appearance only. BMW feels that, although they take great care in designing luxury interiors for their cars the real “big deal” is about the car's mechanical performance. The two aspects together “luxury interior” and “mechanical sound performance” forms, in their minds eye, perfection. But when you have taken your product to perfection already and you keep coming up with new cars what would they then be? How do you improve on already “perfection”?

Perfection perfected. Just those two words along with a stunning illustration/image and you have created very memorable very effective marketing.

Read 24996 times Last modified on Thursday, 04 August 2016


  • Comment Link
    Monday, 19 March 2018 Jacob

    Valuable info. Lucky me I discovered your
    web site accidentally, and I'm shocked why this coincidence did not
    took place earlier! I bookmarked it.

  • Comment Link
    Richard Ruiter
    Monday, 19 March 2018 Richard Ruiter

    We still cannot quite believe that I was able to often be any type of those staring at the important points located on your blog post. My loved ones and i are sincerely thankful for your special generosity too as for giving me possibility pursue our chosen profession path. Basically information I acquired within your web-site.

  • Comment Link
    Monday, 19 March 2018 Amee

    We are referring to your base of cash flow right here.
    This application is key to catching candidates leaking details.
    The one drawback to this though, is that often people who text each other
    a lot develop their own shorthand that only the two of them understand.

  • Comment Link
    Janie Felson
    Monday, 19 March 2018 Janie Felson

    Hi!!!!. . You can quickly add a Web page to your Favorites folder with a single keystroke.. . The page is automatically added to your Favorites list

  • Comment Link
    Technikrom.org,technikrom,latest technical news,latest tech updates,latest tech news,technical news,latest news,technology news,latest technology news,technology news update
    Monday, 19 March 2018 Technikrom.org,technikrom,latest technical news,latest tech updates,latest tech news,technical news,latest news,technology news,latest technology news,technology news update

    In our view it’s a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address.

  • Comment Link
    Monday, 19 March 2018 Andrewliess

    adobe torrent
    adobe creative cloud download
    adobe a
    [url=http://gmadobefjm.com/#]adobe cs6 master collection[/url]
    adobe creative cloud installer
    photoshop cc
    adobe premiere pro
    [url=http://yoadobehekku.com/#]adobe photoshop cs5[/url]
    adobe acrobat

  • Comment Link
    Monday, 19 March 2018 Michaelsoamn

    cialis buy australia
    buy generic cialis online
    cialis buy generic
    [url=http://yicialisyoe.com/#]buy generic cialis online[/url]
    cheap cialis professional
    cialis online pharmacy
    buy cialis with money order
    [url=http://gvcialisdnw.com/#]online cialis[/url]
    cialis super active sale

  • Comment Link
    Monday, 19 March 2018 Donny

    Hey ᴠery nice web site!! Man .. Beautіful ..
    Amazing .. I will booкmark your sіte аnd take the feeds additіonally...I'm glad
    to find a lot оf heⅼpful information here
    in the publish, we ѡant ѡork out extra strategies on this regard, thanks for ѕharing.

  • Comment Link
    Monday, 19 March 2018 Kevintus

    adobe download
    creative suite
    cs2 download
    [url=http://gmadobefjm.com/#]adobe creative suite[/url]
    adobe premiere elements
    photoshop cs5
    adobe cs6
    [url=http://yoadobehekku.com/#]adobe photoshop cs5[/url]
    adobe reader 無料ダウンロード

  • Comment Link
    Monday, 19 March 2018 Leia

    It's really a great and helpful piece of info. I'm happy that you shared this
    helpful information with us. Please keep us informed like this.
    Thank you for sharing.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD