• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 


Professionally designed illustrations for your presentations, proposals, marketing strategy and just about any other promotional item

Illustrations are drawings (visual matter) used to clarify or explain a topic or item. The use of illustrations dates back to the beginning of time with cave drawings made by historic man.

Illustrations powerfully used in the marketing field

Illustrations are the visual elements in any advertisement, be it electronic or printed. It is an efficient way to represent the advertised idea and/or product. The headline (main advertised product and/or service) of the advertisement will usually be tide in with the main illustrated item. This combination works in concert with each other to attract the reader to the advertisement. But more than that, it is the illustration that makes the advertisement believable.

Illustrations can be in printed form or electronic. Electronic illustrations are more versatile and can be animated. Technology today has given us the tools to make real life realistic illustrations that can sell your product better than any other written form of advertising. Illustrations form a large part of the advertising media because it has the powerful ability to created emotion with the public. Emotion creation is a way of grasping a target market when they are not in a buying situation to create the need where no need existed previously.

Brandego Media illustrations
image credit: brandego media

Take for instance the BMW slogan “perfection perfected” with an image of a sleek new car. In the case of the car being illustrated without any slogan the focus would have been on the car's physical appearance only. BMW feels that, although they take great care in designing luxury interiors for their cars the real “big deal” is about the car's mechanical performance. The two aspects together “luxury interior” and “mechanical sound performance” forms, in their minds eye, perfection. But when you have taken your product to perfection already and you keep coming up with new cars what would they then be? How do you improve on already “perfection”?

Perfection perfected. Just those two words along with a stunning illustration/image and you have created very memorable very effective marketing.

Read 25001 times Last modified on Thursday, 04 August 2016


  • Comment Link
    Monday, 19 March 2018 DavidEdigh

    cialis for sale no prescription
    cialis pills
    can you buy cialis mexico
    [url=http://cialisifbnam.com/#]buy cialis[/url]
    generic cialis pills e20
    generic cialis online
    buy cialis online canadian no prescription
    [url=http://tgjcialisopfg.com/#]generic for cialis[/url]
    buy cialis montreal

  • Comment Link
    Monday, 19 March 2018 Chantal

    Asking questions are genuinely fastidious thing if you are not
    understanding something completely, however this paragraph provides good understanding even.

  • Comment Link
    Monday, 19 March 2018 Bryce

    Yes! Finally someone writes about booster seat.

  • Comment Link
    Monday, 19 March 2018 Roseann

    I have fun with, result in I found exactly what I used to be looking for.
    You've ended my four day lengthy hunt! God Bless you man. Have a nice day.

  • Comment Link
    acheter robinet mural cuisine
    Monday, 19 March 2018 acheter robinet mural cuisine

    Je ne bois alors que de l'eau du robinet. http://www.aimbp.com/__media__/js/netsoltrademark.php?d=robinet-cuisine.mitigeur-cascade.fr%2Fmitigeur-varreddes

  • Comment Link
    Genia Hoeper
    Monday, 19 March 2018 Genia Hoeper

    Fashion Courses Online… [...]we like to honor other sites on the web, even if they aren’t related to us, by linking to them. Below are some sites worth checking out[...]…

  • Comment Link
    Perry Babjeck
    Monday, 19 March 2018 Perry Babjeck

    Hello! I just wish to provide a enormous thumbs up for any excellent information you have here about this post. I will be coming back to your blog post for further soon.

  • Comment Link
    Monday, 19 March 2018 Norine

    Hi would you mind sharing which blog platform you're working with?

    I'm looking to start my own blog soon but I'm having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and I'm looking for something
    unique. P.S My apologies for getting off-topic but I had to ask!

  • Comment Link
    Monday, 19 March 2018 Darell

    As the admin of this site is working, no question very shortly it will be
    well-known, due to its feature contents.

  • Comment Link
    Lenny Nettle
    Monday, 19 March 2018 Lenny Nettle

    Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say fantastic blog!

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD