• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 


Impactful, well designed Company Folders puts you in a completely different legue!

The most common use for graphically designed folders is to act as a sales kit. Referred to as such, due to the fact that the folder is designed to hold many different types of advertising mediums such as brochures, CD's, printed presentations, photos and many other are commonly found in such folders. It is up to the graphic designer to combine the company profile and corporate identity into an effective folder concept.

Folders are commonly used by large companies that often present information about their services and/ or products to other large companies or individuals that buy their product and/or services in bulk. For this reason it is very important to have your folder designed according to your company's look and feel so as to present a united recognizable appearance to the rest of the world.

It is a fact that the designing and printing of these folders are often considered as expensive but if truth would be told. The business generated out of folders are usually focused on the bulk buyer and thus when comparing the nature of the business received though a well designed folder along with the marketing information contained in that folder (which consequently should be of the same look and feel , graphic design) you will find that it is worth the cost.

The written information inside the folder should be of equal professional layout and design so as not to demise the quality of the folder and other marketing material. Because of the importance (the high quality and quantity of the business it generates) of the folder and the information it contains, would you not agree that designing and compiling such a folder should be left to the professionals?

Indeed. A good graphic designer combined with a copy writer could help you bring across the correct message you intend to send to your prospective “big” clients and thus well worth the effort and expenditure initially incurred in the design, layout and copy write of your folder design and layout.

What do you think the people tendering for the Gautrain contract went through when they had to establish first the marketing strategy and then combined their efforts with other companies of similar markets in order to provide the best possible product? They surely spent no expense when it came to the design and layout of all their marketing material and had every piece of copy checked by the best editors in the country.

Brandego Media presentation folders
image credit:brandego media

What type of companies makes use of folders ? Do I need professionally designed folder for my company?

Previously I mentioned the folders are more commonly used by larger companies but indeed the size of your company does not dictate weather you would consider to incur the expenses of folders. That choice lies with the nature of your business and whether the folder marketing method can be of a greater asset to you than mass marketing with say flyers or brochures. It is often more effective to centralize your marketing budget and concentrate your efforts on the type of marketing that you know will bring in big business in stead of focusing on the smaller markets that is least expensive to reach but one will need to reach a lot more of them to equal the expenditure occurred vs. the profits made.

Brandego Mediae is a professional design and media house that will help you determine whether or not the folder marketing method is most effective for your company. Is it not nice to know that there is someone out there that has your and your company's best interest at heart. Give them a call and find out for yourself.

Read 34325 times Last modified on Thursday, 04 August 2016


  • Comment Link
    Wednesday, 08 February 2017 Corinne

    Howdy just wanted to give you a quick heads
    up. The text in your content seem to be running off the screen in Firefox.

    I'm not sure if this is a formatting issue or something to do with browser compatibility but I
    figured I'd post to let you know. The design and style look great though!
    Hope you get the issue resolved soon. Many thanks

  • Comment Link
    Wednesday, 08 February 2017 Anke

    This page truly has all the info I wanted concerning this subject and didn't know who to ask.

  • Comment Link
    Wednesday, 08 February 2017 Clemmie

    Great delivery. Solid arguments. Keep up the great work.

  • Comment Link
    Wednesday, 08 February 2017 Zara

    Do you have a spam issue on this blog; I also am a blogger, and
    I was curious about your situation; we have developed some nice
    methods and we are looking to trade solutions with other folks,
    why not shoot me an email if interested.

  • Comment Link
    Wednesday, 08 February 2017 Eleanore

    The one other area the place the 960 Pro doesn't promise vital progress is worth.

    Regardless of switching to denser NAND, the MSRP of the 512GB
    960 Pro is simply barely derease than thee MSRP thee 512GB 950 Professional launched with, and barely higher than the
    current retail worth of the 950 Professional. The 960 Pro is utilizing extra
    superior packaging for the controller and NAND and
    the controller itself probably prices a bit more, but the ladger issue protecting tthe
    price up is probably the dearth of great competitors.

  • Comment Link
    Wednesday, 08 February 2017 Hollis

    nikita willy lakukan
    berita Sriti jha
    Berita Selebritis Korea Pacaran

  • Comment Link
    Wednesday, 08 February 2017 Vanessa

    Do you mind if I quote a couple of your posts as long as I provide credit and
    sources back to your website? My website is in the exact
    same area of interest as yours and my users would definitely benefit from a lot of the information you provide here.
    Please let me know if this alright with you. Thank you!

  • Comment Link
    Wednesday, 08 February 2017 Larhonda

    Hello There. I found your blog using msn. This is a really well written article.
    I'll make sure to bookmark it and come back to read mokre of your useful info.
    Thanks for the post. I will certainly return.

  • Comment Link
    Wednesday, 08 February 2017 Jermaine

    Good information. Lucky me I ran across your site by
    accident (stumbleupon). I have book marked it for later!

  • Comment Link
    Wednesday, 08 February 2017 Nathaniel

    What's up every one, here every person is sharing such knowledge,
    thus it's nice to read this web site, and I used to visit this
    weblog all the time.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD