• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Folders

Impactful, well designed Company Folders puts you in a completely different legue!

The most common use for graphically designed folders is to act as a sales kit. Referred to as such, due to the fact that the folder is designed to hold many different types of advertising mediums such as brochures, CD's, printed presentations, photos and many other are commonly found in such folders. It is up to the graphic designer to combine the company profile and corporate identity into an effective folder concept.

Folders are commonly used by large companies that often present information about their services and/ or products to other large companies or individuals that buy their product and/or services in bulk. For this reason it is very important to have your folder designed according to your company's look and feel so as to present a united recognizable appearance to the rest of the world.

It is a fact that the designing and printing of these folders are often considered as expensive but if truth would be told. The business generated out of folders are usually focused on the bulk buyer and thus when comparing the nature of the business received though a well designed folder along with the marketing information contained in that folder (which consequently should be of the same look and feel , graphic design) you will find that it is worth the cost.

The written information inside the folder should be of equal professional layout and design so as not to demise the quality of the folder and other marketing material. Because of the importance (the high quality and quantity of the business it generates) of the folder and the information it contains, would you not agree that designing and compiling such a folder should be left to the professionals?

Indeed. A good graphic designer combined with a copy writer could help you bring across the correct message you intend to send to your prospective “big” clients and thus well worth the effort and expenditure initially incurred in the design, layout and copy write of your folder design and layout.

What do you think the people tendering for the Gautrain contract went through when they had to establish first the marketing strategy and then combined their efforts with other companies of similar markets in order to provide the best possible product? They surely spent no expense when it came to the design and layout of all their marketing material and had every piece of copy checked by the best editors in the country.

Brandego Media presentation folders
image credit:brandego media

What type of companies makes use of folders ? Do I need professionally designed folder for my company?

Previously I mentioned the folders are more commonly used by larger companies but indeed the size of your company does not dictate weather you would consider to incur the expenses of folders. That choice lies with the nature of your business and whether the folder marketing method can be of a greater asset to you than mass marketing with say flyers or brochures. It is often more effective to centralize your marketing budget and concentrate your efforts on the type of marketing that you know will bring in big business in stead of focusing on the smaller markets that is least expensive to reach but one will need to reach a lot more of them to equal the expenditure occurred vs. the profits made.

Brandego Mediae is a professional design and media house that will help you determine whether or not the folder marketing method is most effective for your company. Is it not nice to know that there is someone out there that has your and your company's best interest at heart. Give them a call and find out for yourself.

Read 62075 times Last modified on Thursday, 04 August 2016

37139 comments

  • Comment Link
    Francisca
    Saturday, 22 September 2018 Francisca

    I do not even know how I ended up here, but I thought this post
    was great. I don't know who you are but definitely you are going to a famous blogger if
    you aren't already ;) Cheers!

  • Comment Link
    Leif
    Saturday, 22 September 2018 Leif

    After I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve 4 emails
    with the exact same comment. Is there a means
    you are able to remove me from that service? Kudos!

  • Comment Link
    Christina
    Saturday, 22 September 2018 Christina

    Domain constantly have 2 or more parts, separated by dots.

  • Comment Link
    Deborah
    Saturday, 22 September 2018 Deborah

    but [cue for newness] bravery, constancy, and resolution [reverse of submission].
    Understand the niche - While writing the essay, first thing you must do would be to define the niche.
    Run-on sentences occur because of deficiency of punctuation and
    happen once you become lost inside your essay.

  • Comment Link
    Jerilyn
    Saturday, 22 September 2018 Jerilyn

    A great deal of businsses are searching for brandable domain.

  • Comment Link
    Patrick
    Saturday, 22 September 2018 Patrick

    So if you're expecting a lot of help, be aware that this may not be forthcoming.
    Understand this issue - While writing the essay, the first thing you need to do is to define the subject.
    Remember that if you are new at college you'll only get better in case you practice,
    so work tirelessly on every single assignment as you
    will end up enhancing your academic writing skills with each one.

  • Comment Link
    Oren
    Saturday, 22 September 2018 Oren

    Và một số các t hiết bị ngoại nhập khác.

  • Comment Link
    Kala
    Saturday, 22 September 2018 Kala

    Why viewers still use to read news papers when in this technological
    globe the whole thing is presented on web?

  • Comment Link
    Michale
    Saturday, 22 September 2018 Michale

    Paid certificates use greater security.

  • Comment Link
    Milan
    Saturday, 22 September 2018 Milan

    I've read a few just right stuff here. Definitely value bookmarking for revisiting.
    I surprise how a lot attempt you place to make this
    type of excellent informative web site.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD