• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Posters

Posters as an effective outdoor marketing medium.

Posters are most commonly used by events management companies and companies of the same nature to advertise events and other happenings. The reason for this phenomenon is that posters are a short lived outdoor marketing medium that has to grab the reader with catchy photos and/or marketing slogans because they are usually viewed on the pass by and not for intensive reading. Posters are a great way to communicate with your target audience but the design and lay-out must be carefully thought through.

Posters most often only carry the most important information such as what, when and where the event is taking place. Posters are usually printed in large fonts that are easily readable from a distance and are cryptically written to ensure that the reader gets as much of the important information as possible at a glance. For this reason large photos or colorful captions are inserted to be able to catch the reader's eye and keep it there long enough in order to convey the entire message. Professionally designed posters can make the difference between a prospective client attending your event, in many cases spend the money required for the entrance ticket and even on consumables and curious available the evening.

The extensive list of features from categories, products, shopper groups, inventory control and all other functional features to make up your solution right down to payment, check-out and shipping is overviewed below. There are many more features we can provide; and will supply you with a custom solution after understanding your unique needs.

Brandego Media Posters
image credit

Events most often have sponsors involved that rely on large attendance numbers generated by marketing posters to generate expected revenue. For this reason the event organizer has the responsibility to ensure that their poster marketing is done in the most effective way possible. But posters and poster marketing techniques are not only used by the event management industry it is also used by companies launching new products, services or advertising specials.

A well known South African example of companies that use posters as their main source of advertising is newspapers. They rely on their own catchy front page articles to catch a prospective reader's attention and entice them to buy the newspaper. Drive on any busy street in the morning traffic and you will have a pretty good idea of what is going on in all the newspapers that day.

Posters are a cost effective way to reach the largest portion of your target market. For that reason the streets and shopping mall became flooded with posters from companies across all sectors of the business world. In an effort to curb this phenomenon the government turned out a regulation that state that no posters or any other form of marketing may be placed in any public place without a permit that allows for such advertising distribution. This regulation has opened the doors for numerous companies that commonly design posters to also be able to issue the marketer with the due permits required for legal advertising.

With poster design and layout it is important to make your message as simplistic as possible.

But still leave the prospective client with the feeling of wanting to know more of your company and / or service your company provides. This is not so much a sales technique as it is a way of establishing communication between your company and the prospective client. The poster will get them to call. It is then up to the company's sales agent to make the sale.

Although there are many different types of posters and poster designs they all have a common purpose and that is branding. Posters offers a way to get you company and company identity out here for every one to see!

What catches your eye when walking past a poster advertisement?

Is it the poster design or the colors used in the poster design? Is it interesting phrases depicted in an interesting way on the poster or could it be a large and full colour photo that draws your eye?

In poster design it is as much about the design as it is about the message the poster has to convey. For this reason it is important to have a professional design company consult with you as to what the motive of the advertising is and what type of design would fit your company the best. Your poster must portray your corporate identity as well as the culture in your company.

One such company is Brandego Media design and media house. Brandego Media takes the well being of your company and projects as serious as they take their own. We are a group of professionals that will give you current and accurate information so as to allow you to make the best informed decisions possible.

Read 43706 times Last modified on Thursday, 04 August 2016

20784 comments

  • Comment Link
    Mazie
    Wednesday, 20 June 2018 Mazie

    An impressive share! I have just forwarded this onto a
    friend who had been doing a little homework on this.
    And he in fact ordered me lunch simply because I stumbled upon it for him...

    lol. So let me reword this.... Thanks for the meal!!

    But yeah, thanx for spending the time to discuss this topic here on your website.

  • Comment Link
    Stephen
    Wednesday, 20 June 2018 Stephen

    What's up, I log on to your new stuff on a regular basis.

    Your story-telling style is awesome, keep up the good
    work!

  • Comment Link
    peoplefirst-hamburg
    Wednesday, 20 June 2018 peoplefirst-hamburg

    depositm88. amoremjewelry. baitapvatly. taigamemienphi. probereg. risingapes. c-way. usatechjobs.

  • Comment Link
    Sophia
    Wednesday, 20 June 2018 Sophia

    Hello! I just wanted to ask if you ever have any problems with hackers?

    My last blog (wordpress) was hacked and I ended up losing
    several weeks of hard work due to no backup. Do
    you have any solutions to protect against hackers?

  • Comment Link
    Shana
    Wednesday, 20 June 2018 Shana

    I'm truly enjoying the design and layout of your blog.
    It's a very easy on the eyes which makes it much more enjoyable for
    me to come here and visit more often. Did you hire out a
    developer to create your theme? Outstanding work!
    minecraft free download 2018

  • Comment Link
    Leon
    Wednesday, 20 June 2018 Leon

    I'm gone to infоrm my little brother, that he should also visit this webpage on regular Ьasiѕ
    to take updated from most recent information.

  • Comment Link
    Carmon
    Wednesday, 20 June 2018 Carmon

    I want to to thank you foг thijs very goood гead!!
    I absolutely enjoyed every bit of it. I've got you book marked to check out new things yoᥙ post…

  • Comment Link
    Oren
    Wednesday, 20 June 2018 Oren

    I believe that is one of the such a lot significant information for me.
    And i'm happy reading your article. But want to observation on some common things, The site
    style is wonderful, the articles is in point of fact
    great : D. Good job, cheers

  • Comment Link
    Georgiana
    Wednesday, 20 June 2018 Georgiana

    Now, seek for thhe gift cards thaat you really want.

  • Comment Link
    Jewell
    Wednesday, 20 June 2018 Jewell

    This question comes up quite often actually.
    Are fishing kayaks easily turned? My answer to may
    always a simple yes, no, and maybe. I know, not to simple, along with further
    explanation, hopefully completely understand. Based on times in your experience with kayak fishing,
    you will get exactly what i mean. There are wide
    ranging different types of fishing best kayak
    for the money models to decide on from. Sometimes,
    it might come right down to something as simple as the style, color, or even material that the kayak is designed to be from.
    You'll want to to away these features because wanting to offer a fun purchase in which you
    should enjoy making.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD