• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 


Posters as an effective outdoor marketing medium.

Posters are most commonly used by events management companies and companies of the same nature to advertise events and other happenings. The reason for this phenomenon is that posters are a short lived outdoor marketing medium that has to grab the reader with catchy photos and/or marketing slogans because they are usually viewed on the pass by and not for intensive reading. Posters are a great way to communicate with your target audience but the design and lay-out must be carefully thought through.

Posters most often only carry the most important information such as what, when and where the event is taking place. Posters are usually printed in large fonts that are easily readable from a distance and are cryptically written to ensure that the reader gets as much of the important information as possible at a glance. For this reason large photos or colorful captions are inserted to be able to catch the reader's eye and keep it there long enough in order to convey the entire message. Professionally designed posters can make the difference between a prospective client attending your event, in many cases spend the money required for the entrance ticket and even on consumables and curious available the evening.

The extensive list of features from categories, products, shopper groups, inventory control and all other functional features to make up your solution right down to payment, check-out and shipping is overviewed below. There are many more features we can provide; and will supply you with a custom solution after understanding your unique needs.

Brandego Media Posters
image credit

Events most often have sponsors involved that rely on large attendance numbers generated by marketing posters to generate expected revenue. For this reason the event organizer has the responsibility to ensure that their poster marketing is done in the most effective way possible. But posters and poster marketing techniques are not only used by the event management industry it is also used by companies launching new products, services or advertising specials.

A well known South African example of companies that use posters as their main source of advertising is newspapers. They rely on their own catchy front page articles to catch a prospective reader's attention and entice them to buy the newspaper. Drive on any busy street in the morning traffic and you will have a pretty good idea of what is going on in all the newspapers that day.

Posters are a cost effective way to reach the largest portion of your target market. For that reason the streets and shopping mall became flooded with posters from companies across all sectors of the business world. In an effort to curb this phenomenon the government turned out a regulation that state that no posters or any other form of marketing may be placed in any public place without a permit that allows for such advertising distribution. This regulation has opened the doors for numerous companies that commonly design posters to also be able to issue the marketer with the due permits required for legal advertising.

With poster design and layout it is important to make your message as simplistic as possible.

But still leave the prospective client with the feeling of wanting to know more of your company and / or service your company provides. This is not so much a sales technique as it is a way of establishing communication between your company and the prospective client. The poster will get them to call. It is then up to the company's sales agent to make the sale.

Although there are many different types of posters and poster designs they all have a common purpose and that is branding. Posters offers a way to get you company and company identity out here for every one to see!

What catches your eye when walking past a poster advertisement?

Is it the poster design or the colors used in the poster design? Is it interesting phrases depicted in an interesting way on the poster or could it be a large and full colour photo that draws your eye?

In poster design it is as much about the design as it is about the message the poster has to convey. For this reason it is important to have a professional design company consult with you as to what the motive of the advertising is and what type of design would fit your company the best. Your poster must portray your corporate identity as well as the culture in your company.

One such company is Brandego Media design and media house. Brandego Media takes the well being of your company and projects as serious as they take their own. We are a group of professionals that will give you current and accurate information so as to allow you to make the best informed decisions possible.

Read 43707 times Last modified on Thursday, 04 August 2016


  • Comment Link
    Wednesday, 20 June 2018 Latashia

    whoah this blog is wonderful i really like studying your articles.
    Stay up the good work! You know, many people are searching round for this info, you could aid them greatly.

  • Comment Link
    Wednesday, 20 June 2018 Micki

    I read this article completely regarding the difference of most reccent and
    earlier technologies, it's remarkable article.

  • Comment Link
    Wednesday, 20 June 2018 Veronica

    I have been browsing online more than 4 hours today, yet I never
    found any interesting article like yours.
    It's pretty worth enough for me. Personally, if all site owners and
    bloggers made good content as you did, the web will be much more useful than ever before.

  • Comment Link
    Wednesday, 20 June 2018 Alyssa

    After looking over a number of the articles on your web page, I seriously appreciate
    your technique of blogging. I book marked it to my bookmark website
    list and will be checking back soon. Please check out my website as well and tell me what you think.

  • Comment Link
    Wednesday, 20 June 2018 Minna

    At this time I am ready to do my breakfast, later than having my breakfast coming again to read other

  • Comment Link
    Wednesday, 20 June 2018 Anya

    great points altogether, you just won a new reader.
    What could you suggest about your post that
    you simply made a few days in the past? Any sure?

  • Comment Link
    Wednesday, 20 June 2018 js-pcb

    yayunnet. mudaiviet. catalinchiru. spacetalk. cpmeiti. storyboard-books. status. skyoceanvillage.

  • Comment Link
    Wednesday, 20 June 2018 Rosalind

    Ϝirst oof all Ӏ want to say wonderful blog! I had a quick qᥙestion which Ӏ'd liҝke too ask if you dо not mind.

    I was cᥙrious to find ouut hоw you center yoᥙrself and cⅼear yօur
    heaԀ beforre writing. I've had a difficսlt timе clearіng my thoughts in getting
    my thоughts οut. I ddo take pleasure in writing however іt just seems like the first 10 to 15
    minutes tеnd to be wasteԀ ѕimpⅼy just trying to figure out hⲟw to begin. Any suggestions or hints?
    Thank уou!

  • Comment Link
    Wednesday, 20 June 2018 Bridgett

    Wow, das ist schön anslruchsvollen Schriftstück, jüngere Schwesterr analysiert z,
    so Ich werde sagen, wissen zu lassen, vermitteln sie.

  • Comment Link
    Wednesday, 20 June 2018 Micheal

    Hi there I am so excited I found your blog page, I really found you by mistake, while I was researching on Bing for something else, Nonetheless I am here now and would just
    like to say thank you for a incredible post
    and a all round interesting blog (I also love the theme/design), I don't have time to look over it all
    at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read a
    lot more, Please do keep up the great job.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD