• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 


Posters as an effective outdoor marketing medium.

Posters are most commonly used by events management companies and companies of the same nature to advertise events and other happenings. The reason for this phenomenon is that posters are a short lived outdoor marketing medium that has to grab the reader with catchy photos and/or marketing slogans because they are usually viewed on the pass by and not for intensive reading. Posters are a great way to communicate with your target audience but the design and lay-out must be carefully thought through.

Posters most often only carry the most important information such as what, when and where the event is taking place. Posters are usually printed in large fonts that are easily readable from a distance and are cryptically written to ensure that the reader gets as much of the important information as possible at a glance. For this reason large photos or colorful captions are inserted to be able to catch the reader's eye and keep it there long enough in order to convey the entire message. Professionally designed posters can make the difference between a prospective client attending your event, in many cases spend the money required for the entrance ticket and even on consumables and curious available the evening.

The extensive list of features from categories, products, shopper groups, inventory control and all other functional features to make up your solution right down to payment, check-out and shipping is overviewed below. There are many more features we can provide; and will supply you with a custom solution after understanding your unique needs.

Brandego Media Posters
image credit

Events most often have sponsors involved that rely on large attendance numbers generated by marketing posters to generate expected revenue. For this reason the event organizer has the responsibility to ensure that their poster marketing is done in the most effective way possible. But posters and poster marketing techniques are not only used by the event management industry it is also used by companies launching new products, services or advertising specials.

A well known South African example of companies that use posters as their main source of advertising is newspapers. They rely on their own catchy front page articles to catch a prospective reader's attention and entice them to buy the newspaper. Drive on any busy street in the morning traffic and you will have a pretty good idea of what is going on in all the newspapers that day.

Posters are a cost effective way to reach the largest portion of your target market. For that reason the streets and shopping mall became flooded with posters from companies across all sectors of the business world. In an effort to curb this phenomenon the government turned out a regulation that state that no posters or any other form of marketing may be placed in any public place without a permit that allows for such advertising distribution. This regulation has opened the doors for numerous companies that commonly design posters to also be able to issue the marketer with the due permits required for legal advertising.

With poster design and layout it is important to make your message as simplistic as possible.

But still leave the prospective client with the feeling of wanting to know more of your company and / or service your company provides. This is not so much a sales technique as it is a way of establishing communication between your company and the prospective client. The poster will get them to call. It is then up to the company's sales agent to make the sale.

Although there are many different types of posters and poster designs they all have a common purpose and that is branding. Posters offers a way to get you company and company identity out here for every one to see!

What catches your eye when walking past a poster advertisement?

Is it the poster design or the colors used in the poster design? Is it interesting phrases depicted in an interesting way on the poster or could it be a large and full colour photo that draws your eye?

In poster design it is as much about the design as it is about the message the poster has to convey. For this reason it is important to have a professional design company consult with you as to what the motive of the advertising is and what type of design would fit your company the best. Your poster must portray your corporate identity as well as the culture in your company.

One such company is Brandego Media design and media house. Brandego Media takes the well being of your company and projects as serious as they take their own. We are a group of professionals that will give you current and accurate information so as to allow you to make the best informed decisions possible.

Read 33193 times Last modified on Thursday, 04 August 2016


  • Comment Link
    Wednesday, 22 February 2017 Alejandro

    It is a well-recognized sector reality that for every five firms
    that encounter a disaster two will go out of organization within five years from
    the disaster date.

  • Comment Link
    Wednesday, 22 February 2017 Alphonse

    This implies the the Aging of ourur analogical technological fact has
    paved the way to the Digital Age and societies, culture as well as actively technopolized technological culture thruotecehnopolizedgh method.

  • Comment Link
    Wednesday, 22 February 2017 Grazyna

    Woah! I'm really enjoying the template/theme of this site.
    It's simple, yet effective. A lot of times it's very hard to get
    that "perfect balance" between user friendliness and visual appeal.
    I must say you have done a superb job with this. Also, the blog loads very fast
    for me on Chrome. Excellent Blog!

  • Comment Link
    Wednesday, 22 February 2017 Davida

    I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
    I'll go ahead and bookmark your website to come back in the future.
    Many thanks

  • Comment Link
    Wednesday, 22 February 2017 Ann

    Pretty nice post. I just stumbled upon your blog and
    wished to say that I have really enjoyed surfing around your blog posts.
    After all I will be subscribing to your rss feed and I hope
    you write again very soon!

  • Comment Link
    Wednesday, 22 February 2017 Francesco

    When someone writes an post he/she keeps the idea of a
    user in his/her mind that how a user can understand it.
    Therefore that's why this post is amazing. Thanks!

  • Comment Link
    Wednesday, 22 February 2017 phnnlwzdq

    Posters - Brandego Media
    phnnlwzdq http://www.gy49379tfw6655ixh67d3mnakn4s80h5s.org/

  • Comment Link
    Wednesday, 22 February 2017 msmqgfrgkf

    Posters - Brandego Media
    msmqgfrgkf http://www.g402l42so64n22ouj5pvp2nk8d4d5q44s.org/

  • Comment Link
    Wednesday, 22 February 2017 Miles

    I don't know if it's just me or if perhaps everyone
    else experiencing issues with your blog. It appears as though some of
    the text in your content are running off the screen. Can somebody else please comment and let me know if this is
    happening to them as well? This could be a problem with my browser because I've had this
    happen previously. Kudos

  • Comment Link
    Wednesday, 22 February 2017 Christel

    I all the time used to read article in news papers but now as
    I am a user of web so from now I am using net for articles or reviews, thanks to web.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD