• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Flyers

Does your Flyer say: 'Read me?"

Flyers are seen as a mass marketing product that is cost effective and stretches the borders of your target market IF they are well designed and can convey your message effective and in the most productive manner.

If you print 10 000 flyers you would like to believe that 10 000 people with in your company's target market will be reached right? That would be the aim, in truth the flyers are generally used to grab the readers attention for further investigation. Flyers can be mailed, handed out, sent electronically, pined up at selected public places or just left at interesting place you know your target market will visit.

Flyers are much like an extension of the business card only with more room for graphic displays and more detailed information about your products and /or services. Flyers should be as eye catching as a poster and as informative as a brochure only shorter and produced much cheaper. Commonly flyers are produced in one colour and printed on affordable paper types. Once again the look of your flyer will depend on the purpose the flyer has to serve. But there are a few guidelines one can use to generally create and effective flyer.

Here are a few Flyer design tips:

Make use of photographs to tell your story instead of words only. As the say goes a picture is worth more than a thousand words.

Print your flyer only on the one side of the paper (what ever size you choose). It is common for people who receive flyers to only broadly scan the page for catching information to tell them if it is a service or product that they may need and disregard the rest. Only once your flyer has created a need for your services and / or products with the prospective client will the person who received the flyer read the “small print”.

Brandego Media Portfolio 3 in31 liposlim
image credit:brandego media

Limit yourself to the use to only 2 font types. Remember the objective of a flyer is to provide a quick information session to the flyer recipient in order to generate interest in your product. Never make unrealistic claims on your flyers. Although it may get the client into your company's doors it may also make them walk right out and worst still generate negative word of mouth advertising that has caused the downfall of many old and new businesses.

In order to generate a easy to read catching flyer it will be necessary to organize your flyer information into boxes and borders. Determine what the main focus of your flyer is and design the rest of the information around that.

Last but not least there is the question of keeping the original flyer design. The best marketing advise here is to stick with it. Do not change your flyer's look or information because you got bored with its appearance. To the new recipient the flyer is as effective as the first day you created it. With repetition the message becomes increasingly familiar and secure in their minds.

Many companies choose to design their flyers themselves and often strike out in the market with overly designed non specific marketing material that is lost to the recipient due to its complexity and or quality of the print work.

For this reason it is cost effective to use a professional design company to design the flyer for you. This could very well mean success where others have failed. You may want to reason as to why spend the money when you can do it all yourself even with limited design experience but has your mother not told you on more than one occasion that buying cheap is more often than not buying expensive.

Think about it and make the right decision for your flyer and your company.

Read 30412 times Last modified on Thursday, 04 August 2016

11438 comments

  • Comment Link
    Ute
    Wednesday, 07 November 2018 Ute

    I'm not sure exactly why but this weblog is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I'll check back later on and see if the problem still
    exists.

  • Comment Link
    http://ssaghiwhakung.mihanblog.com/post/132
    Wednesday, 07 November 2018 http://ssaghiwhakung.mihanblog.com/post/132

    Hi! I could have sworn I've been to this blog before
    but after reading through some of the post I realized it's new to me.
    Nonetheless, I'm definitely happy I found it and I'll be bookmarking and checking back often!

  • Comment Link
    Krista
    Tuesday, 06 November 2018 Krista

    I have read so many articles concerning the blogger lovers but this paragraph is truly
    a good piece of writing, keep it up.

  • Comment Link
    Natisha
    Tuesday, 06 November 2018 Natisha

    I'm really enjoying the design and layout of your blog.

    It's a very easy on the eyes which makes it much more enjoyable
    for me to come here and visit more often. Did you hire out a developer to create your theme?
    Great work!

  • Comment Link
    Michaela
    Tuesday, 06 November 2018 Michaela

    Do you mind if I quote a few of your articles as long as I provide
    credit and sources back to your weblog? My website is in the very same area of interest as yours and
    my visitors would really benefit from a lot of the information you present here.
    Please let me know if this okay with you. Many thanks!

  • Comment Link
    Ariel
    Tuesday, 06 November 2018 Ariel

    Hurrah, that's what I was seeking for, what a information! present
    here at this blog, thanks admin of this site.

  • Comment Link
    Alan
    Tuesday, 06 November 2018 Alan

    I am curious to find out what blog system you're using?
    I'm experiencing some minor security problems with my latest site and I would like to find something more secure.

    Do you have any suggestions?

  • Comment Link
    Reginald
    Tuesday, 06 November 2018 Reginald

    Hi there to every one, since I am genuinely eager of reading this webpage's post to be updated on a
    regular basis. It contains pleasant data.

  • Comment Link
    Raymon
    Tuesday, 06 November 2018 Raymon

    Hi, i think that i saw you visited my web site so i came to “return the favor”.I'm attempting to find things
    to enhance my web site!I suppose its ok to use a few of your ideas!!

  • Comment Link
    Bocoran Cara Bermain Bandarq
    Tuesday, 06 November 2018 Bocoran Cara Bermain Bandarq

    Thanks for every other great post. Where else may anyone get that kind
    of info in such an ideeal method of writing?
    I have a presentation next week, annd I'm at the search for such info.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD