• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Flyers

Does your Flyer say: 'Read me?"

Flyers are seen as a mass marketing product that is cost effective and stretches the borders of your target market IF they are well designed and can convey your message effective and in the most productive manner.

If you print 10 000 flyers you would like to believe that 10 000 people with in your company's target market will be reached right? That would be the aim, in truth the flyers are generally used to grab the readers attention for further investigation. Flyers can be mailed, handed out, sent electronically, pined up at selected public places or just left at interesting place you know your target market will visit.

Flyers are much like an extension of the business card only with more room for graphic displays and more detailed information about your products and /or services. Flyers should be as eye catching as a poster and as informative as a brochure only shorter and produced much cheaper. Commonly flyers are produced in one colour and printed on affordable paper types. Once again the look of your flyer will depend on the purpose the flyer has to serve. But there are a few guidelines one can use to generally create and effective flyer.

Here are a few Flyer design tips:

Make use of photographs to tell your story instead of words only. As the say goes a picture is worth more than a thousand words.

Print your flyer only on the one side of the paper (what ever size you choose). It is common for people who receive flyers to only broadly scan the page for catching information to tell them if it is a service or product that they may need and disregard the rest. Only once your flyer has created a need for your services and / or products with the prospective client will the person who received the flyer read the “small print”.

Brandego Media Portfolio 3 in31 liposlim
image credit:brandego media

Limit yourself to the use to only 2 font types. Remember the objective of a flyer is to provide a quick information session to the flyer recipient in order to generate interest in your product. Never make unrealistic claims on your flyers. Although it may get the client into your company's doors it may also make them walk right out and worst still generate negative word of mouth advertising that has caused the downfall of many old and new businesses.

In order to generate a easy to read catching flyer it will be necessary to organize your flyer information into boxes and borders. Determine what the main focus of your flyer is and design the rest of the information around that.

Last but not least there is the question of keeping the original flyer design. The best marketing advise here is to stick with it. Do not change your flyer's look or information because you got bored with its appearance. To the new recipient the flyer is as effective as the first day you created it. With repetition the message becomes increasingly familiar and secure in their minds.

Many companies choose to design their flyers themselves and often strike out in the market with overly designed non specific marketing material that is lost to the recipient due to its complexity and or quality of the print work.

For this reason it is cost effective to use a professional design company to design the flyer for you. This could very well mean success where others have failed. You may want to reason as to why spend the money when you can do it all yourself even with limited design experience but has your mother not told you on more than one occasion that buying cheap is more often than not buying expensive.

Think about it and make the right decision for your flyer and your company.

Read 18173 times Last modified on Thursday, 04 August 2016

5082 comments

  • Comment Link
    Maximo
    Tuesday, 09 January 2018 Maximo

    Twenty minutes' stroll from the Eiffel Tower.

  • Comment Link
    Novella
    Tuesday, 09 January 2018 Novella

    It is not my first time to pay a quick visit this site, i am browsing this web page dailly and
    obtain good data from here daily.

  • Comment Link
    Victor
    Tuesday, 09 January 2018 Victor

    I got this web site from my pal who shared with me regarding this web page and now this
    time I am visiting this web page and reading very informative content at
    this time.

  • Comment Link
    Michell
    Tuesday, 09 January 2018 Michell

    Hi! I realize this is kind of off-topic however I
    needed to ask. Does operating a well-established blog such
    as yours require a lot of work? I'm completely new to operating a blog but I do write in my journal every day.
    I'd like to start a blog so I can share my personal experience and feelings online.

    Please let me know if you have any kind of ideas or tips for new aspiring blog owners.
    Appreciate it!

  • Comment Link
    Wapna404w
    Tuesday, 09 January 2018 Wapna404w

    Xvideo Korear. https://www.redwap.me/ Dick goo porn. Indian Sexy Lesbians.
    https://www.redwap.me/

  • Comment Link
    Njlce455q
    Tuesday, 09 January 2018 Njlce455q

    Adult Porn Movies Com. Crazy squirting compilation. Video Hot Sexi. http://mobiporno.info Flexble porn. Cam in girls toilet. Suzumura sex. Punjabi Aunty Big Boobs. Hot passionate scene.
    http://mobiporno.info/

  • Comment Link
    Knevg977s
    Tuesday, 09 January 2018 Knevg977s

    Youporno Mom. Pinay celebrity porn sex scandal. Xvideos Of Porn Stars. https://javmobile.mobi Bruna rodrigues porn. Xxx Smal Girl Video.
    https://javmobile.mobi/

  • Comment Link
    Anton
    Tuesday, 09 January 2018 Anton

    payday loans online
    loans online
    online loans
    payday loans online

  • Comment Link
    Aurelia
    Monday, 08 January 2018 Aurelia

    Experience with these bugs Unfortunately, bed bugs in DC and also the
    surrounding areas 're a whole lot prevalent than you trust!
    And, once these little critters invade your home, they don't just get comfortable
    inside your bed. Instead, enjoy any warm, cozy area - like inside your furniture, in your curtains,
    and even inside of your clothes!

  • Comment Link
    Marilou
    Monday, 08 January 2018 Marilou

    casino online usa
    casino games slots free heart of vegas
    new usa online casinos
    best online casino games free

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD