• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 


Does your Flyer say: 'Read me?"

Flyers are seen as a mass marketing product that is cost effective and stretches the borders of your target market IF they are well designed and can convey your message effective and in the most productive manner.

If you print 10 000 flyers you would like to believe that 10 000 people with in your company's target market will be reached right? That would be the aim, in truth the flyers are generally used to grab the readers attention for further investigation. Flyers can be mailed, handed out, sent electronically, pined up at selected public places or just left at interesting place you know your target market will visit.

Flyers are much like an extension of the business card only with more room for graphic displays and more detailed information about your products and /or services. Flyers should be as eye catching as a poster and as informative as a brochure only shorter and produced much cheaper. Commonly flyers are produced in one colour and printed on affordable paper types. Once again the look of your flyer will depend on the purpose the flyer has to serve. But there are a few guidelines one can use to generally create and effective flyer.

Here are a few Flyer design tips:

Make use of photographs to tell your story instead of words only. As the say goes a picture is worth more than a thousand words.

Print your flyer only on the one side of the paper (what ever size you choose). It is common for people who receive flyers to only broadly scan the page for catching information to tell them if it is a service or product that they may need and disregard the rest. Only once your flyer has created a need for your services and / or products with the prospective client will the person who received the flyer read the “small print”.

Brandego Media Portfolio 3 in31 liposlim
image credit:brandego media

Limit yourself to the use to only 2 font types. Remember the objective of a flyer is to provide a quick information session to the flyer recipient in order to generate interest in your product. Never make unrealistic claims on your flyers. Although it may get the client into your company's doors it may also make them walk right out and worst still generate negative word of mouth advertising that has caused the downfall of many old and new businesses.

In order to generate a easy to read catching flyer it will be necessary to organize your flyer information into boxes and borders. Determine what the main focus of your flyer is and design the rest of the information around that.

Last but not least there is the question of keeping the original flyer design. The best marketing advise here is to stick with it. Do not change your flyer's look or information because you got bored with its appearance. To the new recipient the flyer is as effective as the first day you created it. With repetition the message becomes increasingly familiar and secure in their minds.

Many companies choose to design their flyers themselves and often strike out in the market with overly designed non specific marketing material that is lost to the recipient due to its complexity and or quality of the print work.

For this reason it is cost effective to use a professional design company to design the flyer for you. This could very well mean success where others have failed. You may want to reason as to why spend the money when you can do it all yourself even with limited design experience but has your mother not told you on more than one occasion that buying cheap is more often than not buying expensive.

Think about it and make the right decision for your flyer and your company.

Read 28739 times Last modified on Thursday, 04 August 2016


  • Comment Link
    Wednesday, 14 February 2018 Garland

    play casinos
    top rated free online casino games
    online casino real money
    online casino slots

  • Comment Link
    Wednesday, 14 February 2018 MariaCIT

    weight loss drug
    [url=http://regimenforfeit.com/]lose weight fast[/url]
    weight loss drugs prescription
    weight loss medications

  • Comment Link
    Wednesday, 14 February 2018 Monica

    slot online
    online gambling casino
    online casino no deposit bonus
    casino games slots
    biggest no deposit welcome bonus

  • Comment Link
    Wednesday, 14 February 2018 Ramonbix

    microsoft word online
    windows updates
    windows essentials
    [url=http://opgemmje.com/#]windows 10 download[/url]
    screenshot windows

  • Comment Link
    Wednesday, 14 February 2018 Chelsey

    casino games free
    casino games slots free heart of vegas
    casino games real money
    online casino real money
    best online casino games free

  • Comment Link
    Wednesday, 14 February 2018 Lashonda

    vegas casino games
    top rated free online casino games
    vegas casino games
    online gambling sites for real money
    online casino real money

  • Comment Link
    Wednesday, 14 February 2018 Ramonbix

    windows live
    upgrade to windows 10
    microsoft store sydney
    [url=http://opgemmje.com/#]windows live[/url]
    microsoft windows 7 updates

  • Comment Link
    Wednesday, 14 February 2018 HowardGed

    order cialis by phone
    cialis price
    buy generic cialis online
    [url=http://ytfcialisnkrt.com/#]cialis coupons 2018[/url]
    buy cialis viagra online
    generic cialis tablets
    cheap cialis black
    [url=http://whcialisxdutrj.com/#]cialis price[/url]
    cialis online buying

  • Comment Link
    Wednesday, 14 February 2018 Hai

    online casino real money
    casino online
    top rated free online casino games
    best us casinos online

  • Comment Link
    Wednesday, 14 February 2018 Billyjam

    aluminium windows
    windows 10 upgrade
    safe mode windows 10
    [url=http://opgemmje.com/#]windows 8.1[/url]
    miracast windows 10

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD