• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Flyers

Does your Flyer say: 'Read me?"

Flyers are seen as a mass marketing product that is cost effective and stretches the borders of your target market IF they are well designed and can convey your message effective and in the most productive manner.

If you print 10 000 flyers you would like to believe that 10 000 people with in your company's target market will be reached right? That would be the aim, in truth the flyers are generally used to grab the readers attention for further investigation. Flyers can be mailed, handed out, sent electronically, pined up at selected public places or just left at interesting place you know your target market will visit.

Flyers are much like an extension of the business card only with more room for graphic displays and more detailed information about your products and /or services. Flyers should be as eye catching as a poster and as informative as a brochure only shorter and produced much cheaper. Commonly flyers are produced in one colour and printed on affordable paper types. Once again the look of your flyer will depend on the purpose the flyer has to serve. But there are a few guidelines one can use to generally create and effective flyer.

Here are a few Flyer design tips:

Make use of photographs to tell your story instead of words only. As the say goes a picture is worth more than a thousand words.

Print your flyer only on the one side of the paper (what ever size you choose). It is common for people who receive flyers to only broadly scan the page for catching information to tell them if it is a service or product that they may need and disregard the rest. Only once your flyer has created a need for your services and / or products with the prospective client will the person who received the flyer read the “small print”.

Brandego Media Portfolio 3 in31 liposlim
image credit:brandego media

Limit yourself to the use to only 2 font types. Remember the objective of a flyer is to provide a quick information session to the flyer recipient in order to generate interest in your product. Never make unrealistic claims on your flyers. Although it may get the client into your company's doors it may also make them walk right out and worst still generate negative word of mouth advertising that has caused the downfall of many old and new businesses.

In order to generate a easy to read catching flyer it will be necessary to organize your flyer information into boxes and borders. Determine what the main focus of your flyer is and design the rest of the information around that.

Last but not least there is the question of keeping the original flyer design. The best marketing advise here is to stick with it. Do not change your flyer's look or information because you got bored with its appearance. To the new recipient the flyer is as effective as the first day you created it. With repetition the message becomes increasingly familiar and secure in their minds.

Many companies choose to design their flyers themselves and often strike out in the market with overly designed non specific marketing material that is lost to the recipient due to its complexity and or quality of the print work.

For this reason it is cost effective to use a professional design company to design the flyer for you. This could very well mean success where others have failed. You may want to reason as to why spend the money when you can do it all yourself even with limited design experience but has your mother not told you on more than one occasion that buying cheap is more often than not buying expensive.

Think about it and make the right decision for your flyer and your company.

Read 19629 times Last modified on Thursday, 04 August 2016

5601 comments

  • Comment Link
    Manie
    Sunday, 05 February 2017 Manie

    After exploring a handful of the blog articles on your blog, I truly appreciate your technique
    of blogging. I added it to my bookmark webpage list and will be checking back soon.
    Please check out my web site as well and let me know what you think.

  • Comment Link
    Kate
    Sunday, 05 February 2017 Kate

    It's really very complex in this busy life
    to listen news on Television, so I simply use the web
    for that purpose, and obtain the most recent information.

  • Comment Link
    Bessie
    Sunday, 05 February 2017 Bessie

    I believe everything composed was very reasonable.
    However, what about this? what if you added a little information? I
    ain't saying your content isn't solid, but what if you added a headline that
    makes people want more? I mean Flyers - Brandego Media is kinda plain. You
    might glance at Yahoo's front page and see how they
    create news headlines to get viewers to click. You might add a video
    or a related picture or two to get people interested about what you've got to say.

    In my opinion, it might make your posts a little bit more interesting.

  • Comment Link
    Annette
    Sunday, 05 February 2017 Annette

    アイテープを使って二重を作るコツを解説しています。
    ぜひ見てみて下さい。

  • Comment Link
    Stephania
    Sunday, 05 February 2017 Stephania

    Working with each other like this can definitely enhance your wins.

  • Comment Link
    Andres
    Sunday, 05 February 2017 Andres

    You actually make it seem really easy along with your presentation but
    I to find this topic to be actually something which I feel I might by no means understand.
    It sort of feels too complicated and extremely vast for me.
    I am having a look ahead in your next submit, I will try to get
    the cling of it!

  • Comment Link
    Joeann
    Sunday, 05 February 2017 Joeann

    貸金業者の迅速融資は、たいへん使いやすいキャッシングです。最近は、クレジット会社を気軽に活用するユーザーが増えています。少額だけ借りるだけなら、金利も少しですむのが人気のポイントです。

  • Comment Link
    Lilly
    Sunday, 05 February 2017 Lilly

    Hi there to all, the contents existing at this web page are really amazing for
    people experience, well, keep up the good work fellows.

  • Comment Link
    Penny
    Sunday, 05 February 2017 Penny

    This article will assist the internet people for creating new
    weblog or even a blog from start to end.

  • Comment Link
    livro sobre orquideas
    Sunday, 05 February 2017 livro sobre orquideas

    Estou falando das máquina de comidas e guloseimas como máquinas de fazer churros,
    máquinas de fazer crepes, máquinas de fazer algodão gula e outras. http://www.wariaindonesia.com/home.php?mod=space&uid=281571&do=profile

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD