• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Sunday, 10 July 2016 |
Written by 

Billboards

The Power of Billboard Marketing

Billboards are large outdoor printed or electronic advertising mediums. They are however very expensive to produce as the cost of erecting a billboard involves not only the designing and manufacturing cost but are also determined by the amount of traffic (prospective clients) that will pass it's location. Because of the expensive nature of this specific advertising medium, companies will often go into an advertising partnership with their corporate partners where each company includes their logos on the billboard.

Billboard designing is widely affected by the environment where the billboard would be erected and whether the billboard should be clearly visible at all times of the day in all types of weather. Environmental influences have lead to companies designing billboards that is easy to read from a distance in light reflecting colors. The information commonly displayed on billboards is brief announcements along with a visual affect such as a photo or company logo to draw the reader's attention. The marketing strategy around billboard advertising is most commonly about repeated visual indoctrination of a company logo and or product. The golden rule here is: “When they know about you they will use you”

As mentioned previously billboards can either be printed or electronic advertisements. Electronic billboards have widely grown in popularity in the overseas market where large buildings have dedicated large surface areas of their buildings for electronic billboard advertisements. Japan , China and New York are well known areas that largely make use of electronic billboards although the tendency is slowly stretching across the globe.

Brandego Media Billboards
image credit

Should my Company be on a Billboard?

It is believed the South Africa will also start making use of these types of electronic billboards one day but as for the advertising market today billboard design remains mostly a printed, long lasting, outdoor advertising medium. Having your billboard graphically designed is only the beginning. A good graphic design company with extensive marketing experience will be able to assist you in choosing the right and most effective location for your billboard to be seen by as many of your target market clients as possible.

There is off cause the odd nut that uses the billboard to propose matrimony to his girlfriend but hey, what ever your advertising needs right?

What are your advertising needs?

Often the advertising and marketing budget is limited in the beginning of your company's existence and you rely mostly on word of mouth. Spending your marketing budget on effective marketing strategies could have a great impact on the existence of your company in the beginning as well as in the profitable future. It is very unusual for a small company that is just starting out to make use of billboard advertising but if you can afford it, billboard advertising is a great way to over shadow your competition and literally storm into the market.

Read 89937 times Last modified on Thursday, 04 August 2016

103902 comments

  • Comment Link
    Dwayne
    Saturday, 22 September 2018 Dwayne

    I'm excited to discover this site. I wanted to thank you for your
    time for this fantastic read!! I definitely savored every part of it and I have you saved as
    a favorite to look at new stuff on your web site.

  • Comment Link
    Chara
    Saturday, 22 September 2018 Chara

    I know this if off topic but I'm looking into starting my own blog and was curious what all is needed to get setup?
    I'm assuming having a blog like yours would cost a pretty penny?
    I'm not very web smart so I'm not 100% certain. Any tips or advice would be greatly appreciated.
    Cheers

  • Comment Link
    Dinah
    Saturday, 22 September 2018 Dinah

    I will right away clutch your rss feed as I can not find your email subscription hyperlink or e-newsletter service.
    Do you've any? Please let me know so that I could subscribe.
    Thanks.

  • Comment Link
    Matthias
    Saturday, 22 September 2018 Matthias

    Pretty section of content. I just stumbled upon your blog
    and in accession capital to assert that I get in fact enjoyed account your blog posts.

    Anyway I'll be subscribing to your augment and even I achievement
    you access consistently rapidly.

  • Comment Link
    Dorris
    Saturday, 22 September 2018 Dorris

    It's difficult to find educated people about this subject,
    but you sound like you know what you're talking
    about! Thanks

  • Comment Link
    Marti
    Saturday, 22 September 2018 Marti

    cerita sek

  • Comment Link
    Jonathan
    Saturday, 22 September 2018 Jonathan

    What a data of un-ambiguity and preserveness of valuable familiarity
    about unpredicted emotions.

  • Comment Link
    Raleigh
    Saturday, 22 September 2018 Raleigh

    Hi are using Wordpress for your site platform?
    I'm new to the blog world but I'm trying to get started
    and create my own. Do you need any coding knowledge to make
    your own blog? Any help would be greatly appreciated!

  • Comment Link
    Tabitha
    Saturday, 22 September 2018 Tabitha

    Touche. Sound arguments. Keep up the great spirit.

  • Comment Link

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD