• info@brandegomedia.co.za
  • +27(0)43 721 0335
| Saturday, 09 July 2016 |
Written by 

Brochures

Brochure Design for Print and Digital Use

The Background to Digital Brochures is not a nice picture, but let's put it in perspective. One negative aspect about electronic brochures, originated out of the first 10 000 companies that started using this form of advertising. Sadly to such extent that the recipients, or shall we rather call them “victims” of numerous companies making use of the same e-mail database received such a magnitude of “junk mail” it became intolerable.

There was in increasing demand and request for the development of software specifically designed to stop the “junk mail or SPAM” from reaching their inboxes. On an even more malicious note, corrupt internet users used these SPAM emails to piggy back into your computer and deposit deadly electronic viruses and worms on your computer, often with disastrous effects. There are several internet programming companies that has sprung up overnight to satisfy this new market and for this reason it has become harder and harder to distribute electronic designed and generated brochures. Most companies that wish to make use of electronic brochures include a link to the brochure often situated on the sender's website. This way the email easily filters through the SPAM block programs and allows the reader freedom of choice whether they would like to visit your website or not.

This in turn; according to statistics has proved positive since it has led to strange marketing orientated captions in e-mails that would entice the reader to not only view the electronic designed brochure but to also spend more time on the sender's website, which is believed to generate quality business.

So you would be tempted to say the printed designed brochure medium still is a better way to reach your target market successfully?

Brandego Media E Brochure
image credit

The question cannot be answered in general due to the different nature of companies and the different products and/or services offered by competitors in the same market sector. Each company's marketing strategy is and should be unique in order to stand out amongst its competitors. For one; the printed designed brochure medium is most cost effective versus the business it generates for other companies in the same or different market may feel electronic designed and generated brochures encourage website visitation which in turn reaches a larger portion of their target market. Whatever can be measured can be improved. The best advice is to do tests as to whether driving website traffic generates the greatest profit (hence digital brochures the choice); or whether printed brochures show better figures.

So how do you choose the right type of brochure for your company?

In addition to the research suggested, the easiest way is to make use of professionals. Effective brochures are almost always designed by a professional design company; and choose a supplier who is able to evaluate your needs, your audience and also give you measurable statistics. Due to the nature of their work a good design company would also be on top of the latest marketing trends. They will be able to assist you in establishing your company's brochure needs and professionally design a brochure that not only fits in with your company's look and feel but will also strike great interest in your target market. A brochure is much like a television advertisement. You remember the ones that grabbed your interest and fascination, but mostly disregard the product that it was advertising. Strange as it may seem, this is not a bad thing because striking marketing mediums allows for quicker product recognition when repeat marketing strategies are deployed. Your brochure should thus be an attention grabber.

But I know my product best. Could I not design my own brochures with the same level of effectiveness?

Unless you have extensive and up to date knowledge of current marketing trends and have a creative and design background, it is near impossible to generate a quality, attention grabbing brochure. Many companies out there advertise brochure templates or brochure creating software available for purchase, so as to enable the buyer to do just that. These brochures are easy to spot and never portray your company's image as a professionally designed brochure would.

The same as you’ve seen similar Brochure Templates are photographs used in various mediums – it is inauthentic and the sub-conscious ignores it as non-original after seeing it more than once. And this is even if it is used for a different company or product… the template has been seen, so the mind disregards it!

Brandego Media is a design and media house that will gladly do an analysis for you to determine which of the above mediums would generate the most business (and return on investment) at the most cost effective prices available. A professionally designed brochure would not only depict the products and/or services your company provides, but will also reinforce Brand recognition by inducing design techniques that coincide with your company's distinctive profile. A critical feature to be considered and used in your overall marketing strategy!

Ludwe Mgqaliso

Big fan of open source and ubuntu

Website: joomlabuff.com/

2787 comments

  • Comment Link
    Julianne
    Sunday, 21 January 2018 Julianne

    free casino games no download no registration
    casinos in michigan with hotels
    casinos in michigan with hotels
    sizzling 777 slots free online
    free casino games slots no download

  • Comment Link
    Felipe
    Sunday, 21 January 2018 Felipe

    Heya i'm for the first time here. I came across this board and I
    find It really useful & it helped me out a lot. I hope to give something back and help others like
    you helped me.

  • Comment Link
    john
    Sunday, 21 January 2018 john

    I just could not depart your website prior to suggesting that I extremely loved the standard info an individual supply in your guests? Is going to be back incessantly to check up on new posts.

  • Comment Link
    Paulina
    Sunday, 21 January 2018 Paulina

    Wonderful blog! Do you have any tips and hints for aspiring writers?
    I'm planning to start my own site soon but I'm a little lost on everything.
    Would you suggest starting with a free platform like Wordpress or go
    for a paid option? There are so many options out there that I'm completely confused
    .. Any ideas? Kudos!

  • Comment Link
    Dwayne
    Saturday, 20 January 2018 Dwayne

    An impressive share! I have just forwarded this onto a co-worker who had been conducting a little homework on this.
    And he actually bought me lunch simply because I stumbled upon it for him...
    lol. So let me reword this.... Thanks for the
    meal!! But yeah, thanx for spending some time
    to discuss this topic here on your blog.

  • Comment Link
    Julieta
    Saturday, 20 January 2018 Julieta

    You made some good points there. I looked on the net to find out more about the
    issue and found most people will go along with your views on this
    web site.

  • Comment Link
    Bart
    Saturday, 20 January 2018 Bart

    Have you ever considered writing an ebook or guest authoring on other sites?
    I have a blog based on the same information you discuss and would love to
    have you share some stories/information. I know my audience would value your work.
    If you are even remotely interested, feel free to send me an email.

  • Comment Link
    Brodie
    Saturday, 20 January 2018 Brodie

    For latest news you have to pay a visit the web and on the web I found this
    web site as a most excellent web page for most up-to-date updates.

  • Comment Link
    Adrian
    Saturday, 20 January 2018 Adrian

    Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! By the way, how could we communicate?

  • Comment Link
    Justine
    Saturday, 20 January 2018 Justine

    I know this if off topic but I'm looking into starting my own blog and was curious what all is required to get set
    up? I'm assuming having a blog like yours
    would cost a pretty penny? I'm not very internet
    smart so I'm not 100% positive. Any tips or advice would be greatly appreciated.
    Appreciate it

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Related Articles

Related Products GD