Effective brochures are almost always designed by a professional design company; and choose a supplier who is able to evaluate your needs, your audience and also give you measurable statistics.
One negative aspect about electronic brochures, originated out of the first 10 000 companies that started using this form of advertising. Sadly to such extent that the recipients, or shall we rather call them “victims” of numerous companies making use of the same e-mail database received such a magnitude of “junk mail” it became intolerable. There was in increasing demand and request for the development of software specifically designed to stop the “junk mail or SPAM” from reaching their inboxes.
On an even more malicious note, corrupt internet users used these SPAM emails to piggy back into your computer and deposit deadly electronic viruses and worms on your computer, often with disastrous effects. There are several internet programming companies that has sprung up overnight to satisfy this new market and for this reason it has become harder and harder to distribute electronic designed and generated brochures. Most companies that wish to make use of electronic brochures include a link to the brochure often situated on the sender's website. This way the email easily filters through the SPAM block programs and allows the reader freedom of choice whether they would like to visit your website or not.
This in turn; according to statistics has proved positive since it has led to strange marketing orientated captions in e-mails that would entice the reader to not only view the electronic designed brochure but to also spend more time on the sender's website, which is believed to generate quality business.
So you would be tempted to say the printed designed brochure medium still is a better way to reach your target market successfully?
The question cannot be answered in general due to the different nature of companies and the different products and/or services offered by competitors in the same market sector. Each company's marketing strategy is and should be unique in order to stand out amongst its competitors. For one; the printed designed brochure medium is most cost effective versus the business it generates for other companies in the same or different market may feel electronic designed and generated brochures encourage website visitation which in turn reaches a larger portion of their target market. Whatever can be measured can be improved. The best advice is to do tests as to whether driving website traffic generates the greatest profit (hence digital brochures the choice); or whether printed brochures show better figures.