Design, Printing and Supply of Eastern Cape Gambling and Betting Board Marketing Matrial. Items included were:
Design and Printing of the Eastern Cape Gambling and Betting Board Newsletter
It is no secret that the world of Marketing and Communication has dramatically evolved over the last two decades. The “new world” of communication has given organizations the opportunity to connect with their clients like never before by using Social Media Marketing. In effect, it is the radical advancement of Customer Relationship Management to ensure long-term client loyalty; which is truly the secret to profitability.
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Is it reasonable to expect customers to stop raising demands? Do we lower our demands as clients?
Customers are saying: “Good is not enough!” If you want my business, amaze me, knock me out! Make an emotional impression I won’t forget and communicate with me in the mediums that suit me best!”
Flash is a tool for animated multimedia both on and off the web. Today, Flash is the most widely accepted technology for creating a fully interactive real-time animation on the Web. The greatest attribute of Flash technology is the low bandwidth requirements compared to animated GIF's, Quick Time movies or even Shockwave Director technology.
The one thing most catalogues have in common is that it is a list of products and or services listed in an easy to find lay-out on either a printed or electronic medium. The catalogues can be a comprehensive all inclusive list of services/ products or the listing (if the ranges of products or services are too great) can be split up into different types of catalogues to reach specific portions of your target market.
Which every way you choose to display your product in the catalogue, the phrase “a picture is worth a thousand words” surely applies here more than any where else. Merely listing products can be confusing when similar products are sold in different sizes and from different manufacturers.
Where do I start developing a user friendly catalogue that is cost effective but still displays my products in the best possible way? If you already have a catalogue it would be a good to start to listen to the complaints often received from client or even your sales agents when using the catalogue. Or contact your nearest design and marketing company that can give you practical advice on how to assemble your catalogue to be user-friendly and brings across the message you wish to convey in the most effective way.
Identify the exact problems with the previous catalogue before taking your information to the design company. Take the time and sit down with your designer. Make sure the design company is well aware of the purpose of your catalogue and the target market the catalogue needs to reach.
If you find it hard to wrap your mind around the idea of specifically designed catalogues, do yourself a favor and go around your shopping mall collecting different types of catalogues. Take note of the specific products that is being displayed and how the design of the catalogue is done in such a manner so to capture the imagination of its intended target market. Toy catalogues will generally be very colorful, a marketing strategy used to attract the child that in turn has to convince the parent that they “need” the specific item.
Quite cunning if you think that, marketing agencies actively target the child, in order to reach the parent. They literally use our own against us (light heartedly said). So next time your youngest insists on having an unaffordable toy, you know the one they just can't live without that is going to cost you a month-and-half's salary. Don't get up-set; see your loving child as a victim of a well planned marketing strategy to exploit your wallet. Give them a hug and walk away.
But seriously, each different catalogue will have a distinctive look and feel about it that coincides with the overall product that is advertised. Allow us to review your products and / or services and to create a fresh and vibrant catalogue that will appeal to your target market.
And no I am not referring to cultural status reflected by the year and model of your car. I am referring to the places your car takes you on a day-to-day basis. How often have you stopped at a shopping mall and circled the parking lot level for level for a single available parking. Frustration sets in and you yell to the heavens “Did every single person in Gauteng decide to go shopping today”?